Working with one of the largest hardware companies means a variety of projects that reach a considerable audience. Rebranding the Salvation Army Fan Drive was followed by projects consisting of different promotional materials for current and future customers: direct mail pieces, postcards, emails, digital ads and more.

Living Luxe is a beautiful magazine that is widely recognized in Northeast Florida. Featuring elegantly designed ads and articles, it’s no surprise that people pick up a copy when they’re out and about. I have been working with Pam for over a year on the quarterly magazine as Creative Director ensuring the Golden Crescent doesn’t go without this informative, luxurious publication. You can see the full layouts at www.luxepub.com.

B2B is important for many companies. But so is creating files that are easy to use while retaining the brand.

Working directly with a company that has need of your product helps you provide the best experience and increase sales while they receive needed stock quicker and a smoother transaction. Not only are templates created to provide one product to all districts, print or digital, but files with interactive files, one district can easily update their contact info while the other changes the date of their event.

Creating a full campaign allows for all of the above to happen seamlessly.

Westlake Ace Hardware partners with The Salvation Army each summer to raise funds, helping provide fans to low-income families during the hot season. I was tasked with updating the branding, which hadn’t been done in over 5 years.

The initial goal was to raise $65,000 the year of the redesign. In the end, the goal was exceeded when total donations brought in over $118,000. 100% of donations collected go to give fans to those in that community.

Working with a beauty company, print and digital are used to convey desire for a product in unique ways as many products are seen often by customers and you never want them to tire of them. The goal is to bring in more foot traffic to brick and mortar stores while also increasing clicks and purchases online.

Working with a partner, photographer, and creative director, we were able to create many beautiful mailers which would be mailed out to our current and future customers.

Working with an in-house photographer, we were able to capture images in a way that promoted the product to our customers in a clean and esthetically pleasing way.