Westlake Ace Hardware partners with The Salvation Army each summer to raise funds, helping provide fans to low-income families during the hot season. I was tasked with updating the branding, which hadn’t been done in over 5 years.
The initial goal was to raise $65,000 the year of the redesign. In the end, the goal was exceeded when total donations brought in over $118,000. 100% of donations collected go to give fans to those in that community.